United for Wildlife, a wildlife crime-fighting coalition of major conservation organisations including IUCN, has teamed up with QuizUp, the biggest trivia game in the world, to release a conservation topic titled “Wildlife in Crisis”.
QuizUp is a multi-player trivia app in which one user competes against another during seven rounds of timed multiple-choice questions of various topics. The content for the Wildlife in Crisis topic released today was developed by IUCN with the support of The Royal Foundation of The Duke and Duchess of Cambridge and Prince Harry. The topic covers general knowledge of and the issues facing the United for Wildlife key species: pangolins, elephants, rhinos and big cats. It also includes general questions on the illegal wildlife trade and conservation.
“We hope the topic will engage new audiences in conservation by spreading the word about how the demand for illegal wildlife products is pushing many iconic species to the brink and what is being done to conserve them,” said IUCN’s Dan Challender, who played a key role in creating the content.
The popular app, developed by Icelandic start-up Plain Vanilla Games, had 20 million users as of May 2014 and over a billion matches had been played in over 197 countries by March 2014. The Wildlife in Crisis topic is available in English, German, French, Spanish, Portuguese, Brazilian Portuguese and Latin American Spanish.
“We’re delighted to be working with QuizUp and hope that their audience will find the Wildlife in Crisis topic something they can share with their friends and family, becoming advocates for conservation in the process,” said Naomi Doak, United for Wildlife Project Director.
The app can be downloaded for free here: http://bit.ly/ufwquiz